The cast from Cinderella in front of Go North East's magical panto bus
The cast from Cinderella in front of Go North East's magical panto bus

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It’s behind you! Go North East transforms bus into a carriage to celebrate Cinderella pantomime

Families in the North East can choose a seat in Cinderella’s carriage and enjoy a charmed journey of their own, thanks to the fairy-tale transformation of a Go North East bus to celebrate Newcastle Theatre Royal’s record-breaking pantomime.

Cinderella plays until Sun 15 Jan ’17, and to mark the run of the most magical pantomime of them all, the region’s largest bus operator has, for the first-time ever, given one of its buses a magical makeover.

Each side of the single-deck Mercedes-Benz Citaro has been transformed into Cinderella’s glittering carriage and includes images of seasonal favourites Danny Adams as Buttons, Clive Webb as Baron Hardup and Chris Hayward who, as the Fairy Godmother, is celebrating a decade of panto appearances in the city.

Passengers joining the bus, which will be operating on a number of routes around Tyne and Wear, can choose a seat in the carriage – making for a magical journey, even if they can’t make the panto.

Stephen King, Head of Marketing and Retail at Go North East, said: “Our customers and staff know how much pride we take in branding our bright and standout buses, so when the opportunity arose to transform one of our fleet into a carriage, we were keen to get involved.

“Working with the Theatre Royal and the cast members from the show, has been a real pleasure and we look forward to getting feedback from our passengers on their regal journeys.”

Cinderella sees Danny and Clive – the hilarious father and son double act – return to the Theatre Royal for their twelfth successive panto year and they, along with slapstick comedy routines, amazing special effects, dazzling choreography and stunning musical numbers, have helped make the Theatre Royal’s festive production one of the fastest selling in the country.

Philip Bernays, Chief Executive at the Theatre Royal said: “It is wonderful to see Cinderella’s stunning carriage travelling around the North East giving everyone the chance to be part of their own fairytale journey. We are sure passengers will enjoy pretending to be their favourite characters and people will be thrilled to see Danny, Clive and Chris as they travel their way throughout the region.”

For more information about Go North East, visit www.gonortheast.co.uk.

Cinderella plays at Newcastle Theatre Royal until Sun 15 Jan 2017. Tickets are available from £13.00 and can be purchased from the Theatre Royal Box Office on 08448 11 21 21 (calls cost 7ppm plus your phone company’s access charge) or book online at www.theatreroyal.co.uk.

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On the Go since 1913

Around 175,000 journeys are made on Go North East bus services every day to travel around this wonderful region. Travelling to work or education, to visit friends and family, to have a night out, or to visit one of the region's many tourist and leisure attractions.

For over 100 years, Go North East has connected the region's towns and villages with the cities of Newcastle, Durham and Sunderland and currently operates across Northumberland, Tyne and Wear, County Durham and into Tees Valley.

Employing over 2,000 local people, with a fleet of almost 700 buses and coaches and an annual turnover of £100m, the company is the regional subsidiary of the Go-Ahead Group plc, one of the UK's leading providers of passenger transport.

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