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The Go North East team at this year's Sunderland Pride.
The Go North East team at this year's Sunderland Pride.

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Go North East joins the fun at Sunderland Pride’s ‘best year yet’

Festival-goers to this year’s Sunderland Pride got more than they bargained for when boarding Go North East’s Pride bus, enjoying fun face painting, glitter art and a caricaturist.

This year’s festival, hailed the ‘best year yet’, took place on Sunday 23 September, with hundreds of people taking to the streets of the city to mark the North East event which celebrates local gay, lesbian, bisexual and transgender communities.

Committed to championing diversity in the region, Go North East proudly participated in proceedings with its Sunderland Pride bus – which bears the words ‘love, proud, carefree, unity and bold’ and the banner ‘Pride in transport, building communities together, celebrating diversity’.

This year’s Sunderland Pride kickstarted with a parade from the Civic Centre to Park Lane, with Go North East team members joining the procession and flying their rainbow flag, before the brightly coloured bus parked up and entertained guests with activities the whole family could enjoy.

One of two Pride buses in the operator’s fleet, the Wearside vehicle joined the Tyneside version in autumn last year, following an investment of £10million into new vehicles and upgrades.

Stephen King, commercial director for Go North East, said: “Celebrating diversity in our communities is at the very heart of what we do and, we are again pleased to have played a role in Sunderland Pride. It was a great day out for everyone who came along.”

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On the Go since 1913

Around 175,000 journeys are made on Go North East bus services every day to travel around this wonderful region. Travelling to work or education, to visit friends and family, to have a night out, or to visit one of the region's many tourist and leisure attractions.

For over 100 years, Go North East has connected the region's towns and villages with the cities of Newcastle, Durham and Sunderland and currently operates across Northumberland, Tyne and Wear, County Durham and into Tees Valley.

Employing over 2,000 local people, with a fleet of almost 700 buses and coaches and an annual turnover of £100m, the company is the regional subsidiary of the Go-Ahead Group plc, one of the UK's leading providers of passenger transport.

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