Skip to content
Go North East to go ‘Inside Out’ on World Suicide Prevention Day

News -

Go North East to go ‘Inside Out’ on World Suicide Prevention Day

Tomorrow (Friday 10th September), Go North East will be showing its support for local charity If U Care Share by going ‘Inside Out’ on World Suicide Prevention Day.

The annual initiative aims to get more people talking about mental health and suicide, with the North East based charity doing a lot of work around mental health support, suicide prevention and supporting families affected by suicide.

On the day, the region’s largest bus company will be asking colleagues to wear an item of clothing inside out, or use the hashtag #AskMeWhy, with the aim of getting more people talking about these sensitive issues.

Team members will also be encouraged to make a donation to If U Care Share, in support of the important work they do.

This initiative comes ahead of Go North East launching its internal Mental Health Ambassador programme.

These ambassadors will be a point-of-contact within workplaces for colleagues to talk to in confidence. Ambassadors will be there to listen without judgement, and signpost to other people or organisations if necessary.

The company will also be distributing information booklets to its management team to support colleagues with their mental health.

Martijn Gilbert, managing director of Go North East, said: “Supporting local charity If U Care Share on World Suicide Prevention Day is an important part of our company’s efforts to get more of our workforce talking about mental health.

“In recent months, we’ve been training Mental Health Ambassadors throughout the company, and will shortly be launching the programme to help support our colleagues further.

“Please join us by going ‘Inside Out’ and getting people talking about mental health.”

To find out more about If U Care Share and the support they offer, visit



On the Go since 1913

Around 175,000 journeys are made on Go North East bus services every day to travel around this wonderful region. Travelling to work or education, to visit friends and family, to have a night out, or to visit one of the region's many tourist and leisure attractions.

For over 100 years, Go North East has connected the region's towns and villages with the cities of Newcastle, Durham and Sunderland and currently operates across Northumberland, Tyne and Wear, County Durham and into Tees Valley.

Employing over 2,000 local people, with a fleet of almost 700 buses and coaches and an annual turnover of £100m, the company is the regional subsidiary of the Go-Ahead Group plc, one of the UK's leading providers of passenger transport.

Go North East
117 Queen Street
NE8 2UA Gateshead