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The 101 provided a park and ride service for the Sunderland Illuminations
The 101 provided a park and ride service for the Sunderland Illuminations

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Lighting the way for Sunderland Illuminations’ spectators

Over 21,000 people hopped aboard Go North East’s dedicated 101 park and ride services this October and November, to visit Sunderland’s annual Illuminations (5 Oct - 5 Nov).

Staged by Sunderland City Council, more than 200,000 visitors the seafront to enjoy the Festival of Light event in Roker Park, Illuminations from Seaburn along to Roker and firework display finale at Cliffe Park.

The Sunderland Illuminations were open every night 5-10pm with fairground rides and stalls, while the ticketed Festival of Light in Roker Park was open every Thursday, Friday, Saturday and Sunday, plus every night at half term, with Disney-themed light displays and new attractions for the whole family to enjoy.

To help cope with traffic congestion on the seafront, the region’s largest bus operator Go North East provided park and ride services for visitors. Buses ran every 20 minutes from Keel Square via the Wheatsheaf, Newcastle Road and Sea Road, and dropped off at Seaburn tram shelter. Anyone parking in St Mary’s or Sunniside car parks, who showed their parking ticket to the driver, also enjoyed complimentary travel to the event.

For the ease of visitors, Go North East also advertised its park and ride services across its network of Wearside routes including See It, Do It Sunderland, the Wear Xpress and the Black Cats.

Commenting on Go North East’s Facebook page, one customer said: “Went last night with some of my family great night well done Sunderland,” while another added: “Very impressed with those buses.”

Sunderland City Council Portfolio Holder for Public Health, Wellness and Culture, Councillor John Kelly said: “The success of any event is down to planning and considering everything which makes it easier for visitors to enjoy, which obviously includes transport.

“I’d like to thank our partners at Go North East for working with us this year on the ‘Park’n’Ride’ service which successfully brought thousands of people to and from the seafront every evening to enjoy the Sunderland Illuminations and Festival of Light. “

Stephen King, head of commercial and retail, concluded: “The Sunderland Illuminations are a big event in Wearside’s calendar and this year was no exception, with record attendee numbers and great visitor feedback. Although, this was the first time we’ve supported the event, our special events team, led from our Deptford depot, did a brilliant job.” 

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On the Go since 1913

Around 175,000 journeys are made on Go North East bus services every day to travel around this wonderful region. Travelling to work or education, to visit friends and family, to have a night out, or to visit one of the region's many tourist and leisure attractions.

For over 100 years, Go North East has connected the region's towns and villages with the cities of Newcastle, Durham and Sunderland and currently operates across Northumberland, Tyne and Wear, County Durham and into Tees Valley.

Employing over 2,000 local people, with a fleet of almost 700 buses and coaches and an annual turnover of £100m, the company is the regional subsidiary of the Go-Ahead Group plc, one of the UK's leading providers of passenger transport.

Go North East

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NE8 2UA Gateshead