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L-R Go North East managing director Kevin Carr, Daft as a Brush communications manager Dave Harrison and ScreenServices' Jason Charlton and Denise Bainbridge
L-R Go North East managing director Kevin Carr, Daft as a Brush communications manager Dave Harrison and ScreenServices' Jason Charlton and Denise Bainbridge

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North East businesses unite to support local charity

In support of an epic charity adventure aiming to create 1million free hospital journeys for cancer patients, the region’s biggest bus operator, Go North East has joined forces with long-term partner ScreenServices NE to drive awareness and inspire local communities to contribute to the cause.

Earlier this month, Daft as a Brush Cancer Patient Care, led by founder Brian Burnie, set off on a 7,000 mile two-year trip to raise £4million and take its specialist transport services nationwide.

Hitting the road in its own set of wheels, affectionally named ‘Bluebell Bus’, the North East charity is travelling coastal paths across the UK and Ireland hoping to create a network of Daft as a Brush hubs.

To promote the voyage, one of Go North East’s buses has been wrapped by Pelaw-based ScreenServices. Adorned in the charity’s bold branding and featuring its iconic Daft as a Brush character, the double-deck replacement service which travels across Tyne and Wear, acts as a mobile advertisement.

Daft as a Brush communications manager Dave Harrison, said: “Never did I imagine our characters to go this large - at a towering 4.5 metres! We think the bus looks stunning and are sincerely grateful for the kindness and expertise from ScreenServices, and we really appreciate Go North East for donating, not just one of its bus services, but the funds for the graphic application to help raise public awareness.”

Since hitting the road, feedback from Go North East passengers has been positive with one customer tweeting about ‘getting a lift’ from Daft as a Brush.

Kevin Carr, managing director at Go North East added: “We’re incredibly proud to partner with Daft as a Brush, it’s a great charity that provides essential services to thousands of local people at a time when they need it most. To see this taken nationwide is a real achievement.”

Jason Charlton managing director at ScreenServices - Europe's leading manufacturer of branding and safety critical decals to the construction and agricultural machinery equipment markets, said: “We’ve worked with Go North East for over 25 years, wrapping its fleet of vehicles with iconic local branding. Our team is extremely proud to have been involved with the Daft as a Brush project, it was fantastic to help turn their dream into a reality.” 

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On the Go since 1913

Around 175,000 journeys are made on Go North East bus services every day to travel around this wonderful region. Travelling to work or education, to visit friends and family, to have a night out, or to visit one of the region's many tourist and leisure attractions.

For over 100 years, Go North East has connected the region's towns and villages with the cities of Newcastle, Durham and Sunderland and currently operates across Northumberland, Tyne and Wear, County Durham and into Tees Valley.

Employing over 2,000 local people, with a fleet of almost 700 buses and coaches and an annual turnover of £100m, the company is the regional subsidiary of the Go-Ahead Group plc, one of the UK's leading providers of passenger transport.

Go North East

117 Queen Street
NE8 2UA Gateshead