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Daniel Laird appointed as Head of Commercial at Go North East

Press release -

Daniel Laird appointed as Head of Commercial at Go North East

Go North East has announced the appointment of Daniel Laird as the new Head of Commercial, effective April 22, 2024. With over 15 years of experience in the passenger transport industry, Daniel brings a wealth of expertise and leadership to the company.

Daniel has previously enjoyed excellent spells with Stagecoach Bluebird/North Scotland, and First Aberdeen after joining the industry through First’s Graduate Recruitment programme. He has led several major business projects including network and product improvements, new partnerships with businesses and local authorities, and the integration of an electric vehicle fleet in Aberdeen.

Nigel Featham, the Managing Director of Go North East, said, "We are delighted to welcome Daniel to Go North East. His extensive experience and proven track record in the industry make him a valuable addition to our leadership team. Daniel's strategy and stakeholder track record will strengthen our work with our partners in the region."

"I am thrilled to be joining Go North East and look forward to contributing to the company's continued success," said Daniel Laird. "I am eager to work with the talented team to further enhance our commercial offerings and deliver exceptional service to our passengers."


Notes to editors:

Go North East runs a network of bus routes across the North East region including Newcastle, Sunderland, Durham, and surrounding areas.

The Go-Ahead Group is one of the UK’s leading providers of public transport, enabling more than a billion passenger journeys each year on its bus and rail services. Go-Ahead places great importance on partnership, adopting a collaborative approach with governments, local communities and strategic partners; developing and operating services that create long-term value for all.

For more information about Go-Ahead Group visit

Press and media contacts:

Ben Maxfield

Business Director, Go North East

Telephone: 07890 436531




On the Go since 1913

Around 175,000 journeys are made on Go North East bus services every day to travel around this wonderful region. Travelling to work or education, to visit friends and family, to have a night out, or to visit one of the region's many tourist and leisure attractions.

For over 100 years, Go North East has connected the region's towns and villages with the cities of Newcastle, Durham and Sunderland and currently operates across Northumberland, Tyne and Wear, County Durham and into Tees Valley.

Employing over 2,000 local people, with a fleet of almost 700 buses and coaches and an annual turnover of £100m, the company is the regional subsidiary of the Go-Ahead Group plc, one of the UK's leading providers of passenger transport.

Go North East
117 Queen Street
NE8 2UA Gateshead