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Go North East unveils multi-coloured bus to celebrate the work of its team in bringing communities together

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Go North East unveils multi-coloured bus to celebrate the work of its team in bringing communities together

Today, the North East’s largest bus operator, Go North East has unveiled a retro multi-coloured bus to celebrate the work of its team in bringing communities together, celebrating diversity, the company’s pride in transport, its colleagues and the people of the North East.

Inspired by a re-work of the company’s infamous 1985 'don't judge a bus by its colour' initiative alongside the rainbow image that has been so prevalent during the coronavirus crisis.

The vehicle will become a visual symbol of the company’s ‘One Team GNE’ colleague and community network being launched to build upon the great strength and team spirit shown by its team during the depths of the crisis, to work together to build even better relations across the company and the communities it serves.

Commenting on the launch of the ‘One Team GNE’ initiative, managing director of Go North East, Martijn Gilbert, said: “I am immensely proud of the great work of our team, especially during the depths of the coronavirus crisis.

“Buses continued to operate to safely transport key workers and our team faced many challenges with great strength and positivity, even embracing fundraising activities to raise over £10k for local charities.

“Our ‘One Team GNE’ initiative is about building upon that great work and coming even closer together as we all face the inevitable challenges ahead in the world around us both professionally and personally as the country, the economy and the bus industry recovers, whilst also embracing the diversity, equality, health and wellbeing of our whole team and the many communities that we serve.”

Colleague champions are being appointed at each of the company’s seven depots to work on making company culture kinder, more inclusive and mutually supportive, whilst also improving engagement with local communities.

Meetings will initially be held through web video conferencing, due to current restrictions, but the team are looking forward to engaging with community groups across its operating area as the concept evolves and the current restrictions evolve.

To find out more about Go North East, visit

Go North East’s 6050 in the new ‘retro’ inspired multi-coloured scheme and a photo of the original bus from the 1985 initiative, courtesy of John Tyson.




On the Go since 1913

Around 175,000 journeys are made on Go North East bus services every day to travel around this wonderful region. Travelling to work or education, to visit friends and family, to have a night out, or to visit one of the region's many tourist and leisure attractions.

For over 100 years, Go North East has connected the region's towns and villages with the cities of Newcastle, Durham and Sunderland and currently operates across Northumberland, Tyne and Wear, County Durham and into Tees Valley.

Employing over 2,000 local people, with a fleet of almost 700 buses and coaches and an annual turnover of £100m, the company is the regional subsidiary of the Go-Ahead Group plc, one of the UK's leading providers of passenger transport.

Go North East
117 Queen Street
NE8 2UA Gateshead