Low-cost bus fares fuel 'cheeky' campaign
Go North East, the region’s largest bus operator, took to the Quayside at Gateshead yesterday to launch an unconventional, no-nonsense bus awareness campaign, leading with a rallying cry for the people of the North East to ‘GET YOUR BUM ON BOARD’.
The campaign, which looks to cut through the noise and showcase the fabulous benefits of bus, was launched in style with a flamboyant cast sash